Digital Marketing Specialist

PLN 7,000 - 15,000 net - B2B
About ICEO

ICEO is a venture builder that professionally builds and sells innovative B2B and B2C software-based companies within the fintech and big-data realms to strategic or financial investors. For over 10 years we have been working on innovations that move the world! Our startups have been featured in Forbes, Puls Biznesu and Newsweek.

About the role

Due to new ideas for startups, we are looking for a Digital Marketing Specialist who combines creativity with an analytical approach and attention to detail.

Do you enjoy marketing experiments and are familiar with campaign planning tools? Do you have lots of ideas for growth hacking, but have not been able to prove yourself in your previous job? In this position, you will not only perform activities to promote our company, but most importantly, you will actively participate in planning the process of verifying the concept of new startups with the market through communication planning, designing landing pages, running advertising campaigns (Google Ads, Facebook Ads) and other activities that will allow us to quickly evaluate the interest in the product.

You will not be working alone! You will be part of the marketing team where we have experience in graphics and copywriting, among other things. You will also have the opportunity to work with our venture building specialists and our R&D department in planning and executing activities to validate new startup ideas.

Your responsibilities will include:
  • conducting trend, market and competitive analyzes,
  • participating in the development of a communication strategy for new products and plan a rapid verification process with the market,
  • participating in the development of plans for advertising campaigns,
  • analyzing and reporting on the impact of promotional campaigns,
  • creation of mockups and content for product presentations,
  • creation of mockups, content, CTA and lead magnets for landing pages,
  • conducting AB landing page tests,
  • designing mailings and managing the contact database,
  • creating, managing, analyzing and optimizing Google Ads and Facebook Ads campaigns,
  • operating profiles in the social media Facebook, LinkedIn.
What we expect from you:
  • fluency in written and spoken English,
  • data analysis and interpretation skills,
  • communication skills and ability to work in a team,
  • interest in the latest trends and best practices in marketing and analytics,
  • ability to analyze trends, changes in the market and competition,
  • experience in creating landing pages and testing their effectiveness.
  • experience with Google Ads and Facebook Ads,
  • experience with Google Analytics,
  • experience in managing profiles on social media,
  • experience with mailing tools,
  • experience with Figma.
  • ability to use Jira and Confluence,
  • interest in the concept of funnels and lead generation,
  • experience in working with HubSpot.
Benefits and perks:
  • salary PLN 7,000 - 15,000 net - B2B
  • 26 paid days off in case of B2B contract,
  • the possibility of employment on the basis of a permanent employment contract,
  • Medicover Premium private medical care package,
  • MultiSport Plus package,
  • equipment - desktop computer / laptop, monitors and office accessories,
  • full-time employment,
  • the possibility of adjusting working hours,
  • work in remote mode or from our office in Krakow,
  • the opportunity to participate in an internal training program,
  • participation in business and integration meetings.