Since 2024 is slowly coming to a close, it’s the perfect time to pause and reflect on the journey we’ve taken this year.

We’ll take you behind the scenes to explore the milestones, lessons, and breakthroughs that defined our year. From Linity celebrating its first birthday to ZND making a splash in Monaco, and a promising fintech project still operating in stealth, it’s been a year of pushing boundaries. Every moment helped shape the ICEO you see today.

Here’s a look back at everything that made the past year count.

A year of growth

At ICEO, growth begins with people. This year, we welcomed new talent both to our core team and across our portfolio companies, expanding to over 130 team members working from 25 countries! Thanks to our remote working model, we’ve been able to bring on the best talent on the market, regardless of location.

But growth for us isn’t just about headcount. It’s about building a culture of collaboration and shared purpose. From our annual retreat to community-driven efforts like walking for breast cancer research, the year was filled with moments that brought us closer as a team and strengthened our bonds–despite the thousands of kilometres separating us.

ICEO Studio

ICEO Studio is the place where we build businesses from scratch, turning ideas into sustainable startups. Through our tried-and-true processes, we assess initial ideas, incubating the most promising ones at their early stages. By the end of 2024, we’ve sourced hundreds of ideas, of which only three frontrunners progressed to an incubation stage and a standout idea to the Creation phase.

We grow not only from our successes but also from the ideas that don’t make it past the early stages. In 2024, we harvested over 500 ideas, with more than 200 ultimately being dropped. This rigorous process helps us identify which products are worth our resources and have the greatest potential for long-term success. We’re excited to see which products will blossom in 2025 and graduate from our Studio to markets across the world.

Linity

Linity has continued to grow, evolving into a comprehensive platform within the crypto space. With a mission to make the crypto journey accessible, insightful, and rewarding for everyone, Linity is now offering users curated insights from Web3 analysts, a streamlined way to explore high-quality projects, and easy access to the latest trends.

This past summer, Linity celebrated its first birthday which was a milestone marked by exciting community events. Linity released three educational eBooks, offered an enhanced user experience on the platform, and introduced new features, such as a personalised dashboard and a recommendation system that tailors opportunities to users’ knowledge levels and interests.

Over the past year, the platform has expanded to reach over 200,000 users, which is an outstanding 778% increase from 2023. Its community has flourished, with active engagement across Twitter, Discord, Telegram, and Reddit, where users connect, collaborate, and grow together. As it looks ahead, Linity remains focused on empowering its growing global community while continuing to simplify and enrich the crypto experience.

ZND

2024 was a game-changer for ZND, the digital asset management platform in our portfolio. One year since its release, ZND has grown exponentially from offering just 14 currencies in its Earn program to supporting 30 tokens, with a total subscription value nearing €40 million, and over 17,000 users today. October saw the successful launch of the ZND token, raising an impressive €12.2 million, with its price increasing 12x within 45 days post-launch. The launch, marked by a conference in Monaco, was followed by listings on Zondacrypto, MEXC, and Bitmart.

ZND also introduced staking, enabling token holders to lock their assets for up to a year in exchange for attractive rewards. Meanwhile, the "1-asset-per-day" campaign added almost 100 highly liquid assets to the platform, ensuring users had access to diverse and exciting opportunities. The Trade program has also seen significant growth, now supporting 120 coins and tokens with a total transaction volume exceeding €15 million.

What’s next for ZND? As ZND continues to grow, the team is focused on rolling out and developing the remaining services—trade, explore, and borrow—to complete the platform’s ecosystem.

Admitrade

AdmiTrade, is our technology investment and trading company focused on the digital assets market. The company provides professional services in the field of market making, liquidity provision, lending and borrowing, for institutional clients from around the world. It thrived this year, seizing opportunities in a bullish market to deliver record-breaking results. Behind the scenes, we introduced cutting-edge components to our trading infrastructure, setting the stage for future scalability and efficiency.

We also forged new partnerships with leading names in the Crypto and FX sectors, alongside securing two pivotal banking relationships that expand our capabilities. To drive this growth, we strengthened our team with strategic hires to bolster expertise and drive the mission forward. We’re excited to see what new heights AdmiTrade will reach in the year to come.

Fintech in stealth

This entire year, we’ve been working tirelessly on a new fintech project designed to redefine how users manage their finances. Operating in stealth mode, this platform aims to bring together seamless multi-currency accounts, low-cost transactions, and intuitive financial management—all in one place. Built with the future of finance in mind, the project promises to simplify financial management while providing a powerful platform for all. We’re excited to reveal more as 2025 unfolds so keep an eye out for more updates.

What’s next?

While 2024 was a blast, we’re equally excited about the future. Our focus next year will be on scaling existing startups within our portfolio, launching the fintech project we’ve been building in stealth, and continuing to grow our team to new heights.

2024 was a year of growth for us, but we’re just getting started. As we prepare for what’s to come in 2025, we’re calling on creative thinkers and dedicated builders to join us. Let’s keep the momentum going and build the tech companies of the future, together.